Meet Carolyn Gearig
Founding Partner of Transformation Labs;
User Research & Product Strategy Expert
Carolyn is a product manager and user researcher with a proven track record of uncovering deep user insights that drive successful product development and strategic decision-making. Her expertise ensures that solutions are not just innovative, but truly resonate with the target audience. Through 6+ years of experience in news and policy
technology, she has grown non-subscriber engagement, newsletter opens, membership programs and numbers of registered users, and conducted 100+ research studies.
Career Highlights
- Lead UX Researcher: Conducted extensive qualitative and quantitative research to inform the redesign of major digital platforms, leading to significant improvements in user engagement and satisfaction. Led user research strategy at startups and large organizations. Experience conducting usability tests and user interviews as well as running large-scale survey studies and in-person design workshops.
- Product Strategy Development: Collaborated with cross-functional teams to define and execute product roadmaps that drive growth, ensuring strategic decisions are grounded in user needs. Skilled at working across diverse stakeholders to align company strategy and goals.
Key Skills
- User Research Strategy and Roadmapping
- User Interviewing
- Survey Research
- Usability Testing
- Journey Mapping
- Design Workshop Facilitation
- UX/UI Design Principles
- Product Strategy and Roadmapping
- A/B Testing
- Setting and Tracking KPIs
- Data Analysis and Building Dashboards
Years in Industry
Over six years of experience dedicated to understanding users and shaping products that truly meet their needs.
