Dana Allegretti

SEO, SEM & Content Strategy Master

Dana has been working search engine marketing (SEO and PPC) for more than 23 years and has extensive knowledge in both technical and content SEO and content marketing. Her experience spans multiple industries, from ecommerce to news, and has an undeniable track record for understanding new algorithms and building cutting edge solutions in response to some of Google’s most perplexing updates.  Most recently, Dana developed Google Discover best practices and training program which lead to a more than 252% increase in Discover traffic across 30 newsrooms.