response to some of Google’s most perplexing updates. Dana has proven highly successful at enterprise SEO, identifying and implementing solutions that span across entire organizations to ensure every team is doing their part to ensure millions  of webpages are optimized and monetized.  

Career Highlights

• Director of Search Strategy: Developed and executed global SEO and PPC strategies for major media organizations, resulting in multi-million dollar increases in organic and paid traffic and revenue.
• Algorithm Adaptation: Successfully navigated numerous Google algorithm updates and changes to the search landscape, implementing proactive strategies to maintain and grow search rankings for high-volume news sites.
• Enterprise SEO Strategy: Designed and implemented SEO strategies that spanned multiple departments, enabling the entire enterprise to all work towards the same goals under the same group of standards and KPI’s.
• Content Optimization: Trained editorial teams on SEO best practices for organic search and Google Discover, leading to increases in search-optimized content production and a near 70% improvement to search / Google Discover related performance .
• CMS SEO Foundation – Worked closely with CMS product owner along with the frontend and backend development teams to ensure SEO features were present and best practices were automated in a custom CMS that services more than 200 publications.
• Leadership & Team Development: Built and managed cross-functional SEO and paid search teams, training and mentoring specialists and newsroom staff to execute best practices.

Key Skills

Years in Industry

Over 23 years of dedicated experience in the ever-evolving field of search engine optimization, with 17 years focus on SEO, PPC, and content strategy for digital publishing company, McClatchy Media.

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